Brand Identity & Packaging

Shelf presence that competes with established spirits, powered by AI-generated visuals on a startup budget.

202 Gin is a citrus-forward dry gin distilled in Luxembourg and released in numbered small batches. Founded by two cousins, the brand grew from a shared curiosity for gin.

With the product ready, they needed a brand that could stand next to established spirits on the shelf and online. The challenge was to craft an exclusive identity that matches their premium positioning and professional visual content on a startup budget.

202 now looks and performs like an established player on the shelf and online. A unique logo design ensures brand recognition across every touchpoint. The visual identity and packaging design communicate its premium positioning and values. AI-generated product photography provided professional hero imagery, product visuals and social media content at a fraction of traditional production costs, improving click-through rates and giving the brand a consistent presence from bottle to screen.