I’m Sacha Nati, a brand designer from Luxembourg
Creating powerful brands - a branding studio specialising in logo design and visual identities
Greenlit Brand Identity
Brand Identity – Web Design
ScooterStop Brand Identity
Brand Identity – Motion – Web Design
Bofferding Logo Concept
Brand Identity – Packaging
Twitch Environmental Campaign
Brand Identity – Motion
Black Girl Gamers Brand Identity
Brand Identity
Wilhelmsburg Place Branding
Place Branding – Brand Identity – Programming
Branding is an essential part of a business. It can build trust, attract more customers and increase the value of the company – but it can also do the opposite if it’s done incorrectly or not at all.
Make sure your business has great branding so you don’t miss out on potential customers and growth.
Building a brand is a very important part of a successful business. To express your company’s beliefs and ambitions, you need much more than a powerful and expressive logo. You need coherent design elements, a visual language that represents your main goal as a brand.
Designing a valuable brand identity requires a lot of work before the actual design process and goes far beyond that. Read more about the process below.
Research
Each project starts with thorough research about the company. To understand the goals and problems and find successful solutions, it is important to know everything about the company.
What problems does it solve? What are its objectives? What makes it unique? What does the ideal customer look like?
These are just some of the questions that go into the research process to develop an ideal brand identity.
Concepting
In this phase, each idea and possible solution to the problem is written down or sketched out. Using all the information gathered in the research process, it is possible to develop a visual language that solves the company’s problems, expresses its purpose and appeals to the target audience.
Design
After further communication with the client, the best concept is transformed into a working visual language. This often includes, in addition to the logo, colors, fonts, patterns, guidelines and everything that can be communicated visually by the company.
Completion
Once everything is finalized, the client receives all brand assets as well as a style guide to make sure everyone knows how to use the new language.
Although this step concludes the project, I am always available for future projects and meetings to further assist the client.