I’m Sacha Nati, an independent brand designer & strategist in Luxembourg

Creating powerful brands - a branding studio specialising in logo design and visual identities

Latest branding projects

Greenlit Brand Identity

Brand Identity   –   Web Design

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Black Girl Gamers gaming billboard London Piccadilly
ScooterStop Brand Identity

Brand Identity   –   Motion   –   Web Design

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E-Scooter startup brand identity and website
Bofferding Logo Concept

Brand Identity   –   Packaging

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Luxembourgish beer brand logo and packaging concept
Twitch Environmental Campaign

Brand Identity   –   Motion

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Twitch climate change environmental campaign concept
Black Girl Gamers Brand Identity

Brand Identity

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Black Girl Gamers gaming billboard London Piccadilly
Wilhelmsburg Place Branding

Place Branding   –   Brand Identity   –   Programming

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Hamburg Wilhelmsburg place branding
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Transform your business into a memorable

brand

A brand isn’t just about what you do, it’s how customers feel about your business. In Luxembourg's competitive market, a strategic, research-driven identity helps you cut through the noise, attract your ideal customers, and build lasting loyalty.

Through tailored market analysis, strategic positioning and distinctive creative design, I partner with you to ensure your brand speaks directly to your target audience, creating recognition, trust, and sustainable business growth.

Discover our services

Strategy meets

creativity

for real results

Effective branding isn't just about looking good. A cohesive strategy ensures every element, from your logo and visuals to your messaging, clearly communicates your unique value and resonates deeply with your customers.

I combine in-depth research with targeted creativity to build brand identities that solve business challenges. Together, we'll craft a brand that not only captivates your audience but also drives measurable success. See how my process works below.

My

proven

branding process

Discovery & Research

Each project starts with thorough research about the company. To understand the goals and problems and find successful solutions, it is important to know everything about the company.

What problems does it solve? What are its objectives? What makes it unique? What does the ideal customer look like?

These are just some of the questions that go into the research process to develop an ideal brand identity.

Concepting

In this phase, each idea and possible solution to the problem is written down or sketched out. Using all the information gathered in the research process, it is possible to develop a visual language that solves the company’s problems, expresses its purpose and appeals to the target audience.

Creative Development & Design

After further communication with the client, the best concept is transformed into a working visual language. This often includes, in addition to the logo, colors, fonts, patterns, guidelines and everything that can be communicated visually by the company.

Implementation & Support

Once everything is finalized, the client receives all brand assets as well as a style guide to make sure everyone knows how to use the new language.

Although this step concludes the project, I am always available for future projects and meetings to further assist the client.

1

Discovery & Research

Every project begins with a deep dive into your business. We'll explore your goals, challenges, target audience, and competitive landscape. Understanding your unique situation is key to building a brand identity that truly works.

2

Brand Strategy

Based on our research, we define your unique brand positioning. What makes you different? What value do you offer? We'll craft a core strategy, defining your brand's personality, voice, and key messages to ensure you connect authentically with your ideal customers.

3

Creative Development & Design

This is where strategy transforms into visual reality. I develop design concepts – exploring logos, color palettes, typography, and visual elements – that embody your brand strategy. We'll collaborate closely to refine the chosen direction into a compelling visual identity.

4

Implementation & Support

Once the design is finalized, you receive all the essential brand assets and comprehensive style guidelines. These ensure consistency across all touchpoints. While this marks the project's completion, I remain available for ongoing support and future brand initiatives.

Frequently Asked Questions

Strategic branding is crucial for SMEs and startups looking to thrive. It helps your business stand out in competitive markets by clearly defining your unique value. It builds customer trust and loyalty through consistent messaging and visuals, leading to better recognition and preference.
Effective branding can also increase your perceived value, supporting premium pricing and driving long-term, sustainable growth.
Read more about the specific advantages of strategic branding on the Brand Identity page.

The investment for a professional branding project is tailored to your specific business needs and the project's scope. While a basic logo design project might start around €1,000, comprehensive brand identity development involves deeper strategic work. For an accurate, no-obligation quote reflecting your unique goals, please contact me directly.
You can also explore typical branding packages and starting price ranges here.

Collaboration is key to creating a brand identity that truly reflects your business! Your input is vital during the initial Discovery & Research phase to understand your vision, goals, and challenges. We'll maintain open communication throughout the Creative Development stage, sharing concepts and progress updates for your feedback. This partnership ensures the final result perfectly aligns with your expectations and strategic objectives.

Yes, definitely. Whether your business has evolved, your current brand feels outdated, or it no longer aligns with your strategic direction, I can help. My process includes auditing your existing brand and developing a refreshed strategy and visual identity that better reflects your current position and future goals.

While my focus is on strategic branding where the logo is part of a cohesive identity system, I do offer logo design as a standalone service for specific cases, often for startups or smaller businesses needing a professional starting point. This typically starts around €1,000. However, I always recommend considering the broader brand strategy for maximum impact. Feel free to contact me to discuss your specific needs.

Absolutely! While I'm proud to be a brand strategist based in Luxembourg, I frequently partner with international clients. Thanks to modern communication tools (video calls, email, collaborative platforms), we can manage the entire branding process seamlessly online, regardless of your location.

Yes, I am available for specific freelance collaborations. If your agency or company requires a dedicated freelance brand designer or strategist in Luxembourg for particular projects or support, I'd be happy to discuss your needs. Get in touch here to discuss your freelance project.