Font & colors
Logo & pattern
The logo reflects the sustainability and dynamism of e-mobility. It is composed of a green lightning bolt combined with a pedal scooter, which references the products offered by the company.
The combination of the lightning bolt and the pedal scooter form a character, where the scooters wheels represent the eyes and the deck the mouth.The friendly character represents the playful and fun way that e-mobility has to offer and creates a dynamic logo.
The combination of the lightning bolt and the pedal scooter form a character, where the scooters wheels represent the eyes and the deck the mouth.The friendly character represents the playful and fun way that e-mobility has to offer and creates a dynamic logo.
The brand’s pattern is based on the style of a topographical map, and illustrates the movement as well as the landscape that can be easily covered with e-scooters.
The logotype picks up the shape of the logo and reinforces the representation of movement.
Website
The website includes a large header highlighting selected scooters. A call to action encourages customers to take a closer look at the scooters.
The header shows how the typography can be used together with the pattern and images, and highlights how the components form a strong brand identity.
