ScooterStop Brand Identity

A Friendly Face for Green Transportation

ScooterStop is a German online retailer specializing in eco-friendly and sustainable transportation, with a focus on e-scooters that enable fast, environmentally conscious travel. Following its launch, the company sought a brand identity that would resonate with its younger, tech-savvy target audience and reflect its values of mobility, sustainability, and joy.
The design challenge was to create a logo that was both memorable and approachable, contrasting the often heavy, tech-oriented branding seen in the e-mobility sector. The solution was an animated and interactive logo that combined a lightning bolt, a playful character, and a scooter into a single, cohesive symbol. This innovative approach transformed the logo into more than just a visual mark – it became a dynamic representation of e-mobility infused with warmth and friendliness.
By blending technology with an inviting aesthetic, the new brand identity successfully communicates ScooterStop’s commitment to making sustainable mobility accessible and enjoyable for a younger demographic. The playful animation and distinctive symbol ensure instant recognition while emphasizing the brand’s forward-thinking approach to transportation.

Two E-scooters in front of blurry background

Logo & pattern

The logo embodies the sustainability and energy of e-mobility through a creative fusion of a green lightning bolt and a pedal scooter, directly referencing the company’s core products.

This unique combination forms a friendly character, with the scooter’s wheels as eyes and its deck as the mouth. The character encapsulates the playful and enjoyable aspects of e-mobility, resulting in a dynamic and engaging logo that resonates with a younger audience.

The brand's pattern is inspired by topographical maps, symbolising movement and the vast landscapes that e-scooters can easily navigate. This design choice emphasises the freedom and accessibility offered by the brand's products.
The logotype complements the shape of the logo, reinforcing the theme of movement and integrating seamlessly into the overall brand identity.

Website

The website features a striking header that highlights selected scooters, supported by a clear call-to-action that invites users to explore the range further.
The design demonstrates how typography, branding and visuals work together to create a compelling digital brand experieence.

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